Posts for founders on finding customers
Outreach
Check an email address before you send to it
Mail providers keep a record of every sender. What deliverable, undeliverable and catch-all mean, and what to do with each before you press send.
October 11, 2026, 4 min read
Go-to-market
A go-to-market routine that takes thirty minutes a day
Two fresh conversations answered, five emails written by hand, and the follow-ups. Thirty minutes each working day is a plan one founder can keep.
October 10, 2026, 4 min read
Conversations
How to answer a Reddit thread without getting your comment removed
Moderators remove replies that only promote. A reply that answers the question first, names your product once and says you built it usually stays.
October 9, 2026, 4 min read
Outreach
A cold email that opens with a reason to write today
People answer a stranger who noticed something real about their company this month. A template gets deleted. Here is how to write the first two sentences.
October 7, 2026, 4 min read
Go-to-market
Where your first ten customers already talk
Your buyers describe their problem in public every week. Find the words they use, the places they use them, and the companies that match. That is the whole plan.
October 3, 2026, 5 min read